Do You Need An Event Planner For Your Event

Why You Should Hire A Professional Event Planner For Your Next Corporate Or Social Event

If you need to host an event for your company or your family and friends, there are numerous things that you can do. If you are trying to do this yourself, the entire process can get incredibly overwhelming, resulting in you not even enjoying the party that you have put together. A good option is always to hire an event planner actually to do everything needed to organize something unique and memorable. However, many people ask the question of whether or not they do need an event planner. Here are five reasons why you should hire an event planner for your social or corporate event.

They Help You Work Within Your Budget

Event planners who work with multiple clients are easily able to estimate what a client can and can’t do when it comes to their budget, and can help their clients stay within their budget by offering them a solution that can work for them and their event.

They Have Better Deals

Often, event planners have tie-ups with companies and vendors who supply them with resources to host an event. This often means that event planners can get something at a lowered cost as compared to what you would have to pay if you were to get them on your own.

They Go Over Every Little Detail

Event planners are trained to be meticulous and know that they need to go over every little thing concerning the event. If you hire an event planner, you can be assured that everything from start to finish will be taken care of.

They Make The Process Stress Free

Event planning can be stressful, especially for those who are trying to do everything by themselves. The best way to ensure that you don’t have to deal with the stress is to hire the best event planner to take care of everything for you.

They Can Help You Have A Strong Theme

If you are having a theme party, finding everything that you need can be quite daunting, but an event planner can help make finding all that you need significantly easier.

They Offer Experience and Advice

Their vast experience can turn out to be the weapon you need to ensure that your event becomes a roaring success. The many years they have spent in the corporate planning world have equipped them with unmatched knowledge and experience. This makes them flexible in case of any sudden eventuality. Without this valuable experience event planning for yourself can turn to be your worst nightmare, especially when things take a quick turn.

Hiring A Good Event Planner

If you are hosting an event, it is incredibly important to hire the best event planners for your budget. While there are numerous choices and companies to go in for, they might not all be good enough for your event. Twenty Three Layers is one company that has gained an impressive reputation because of the numerous events that they have hosed and the work that they have done for the clients who come to them.

The company tries to focus on the creative side of event planning to give customers the very best when it comes to the kind of events that they host. The company is dedicated to curating unique experiences that are great for corporate events as well as social parties. The company has worked with several well-known businesses and companies, including Airbnb, Google, Slack, Sephora, Glossier, Spotify, and many more.

Corporate event planner: what skills should they have and why hire one?

Many companies try to manage their events on their own to save on hiring a corporate event planner — this is a mistake. A truly successful event is not easy to achieve. It is not only about setting a goal, selecting a suitable date and place, looking for service providers, managing invitations and making things work out on the day of the event; it’s also about creativity and details in all phases of the process. These are the core skills of an expert corporate event planner.

Organizing an event requires time, focus, research, resource management (especially budgeting), logistics, negotiation skills and knowledge in the field that most company personnel simply do not have. In fact, these qualities can only be found in people who organise many annual events. Possessing these skills makes the difference between a flavourless and unimpressive event that doesn’t achieve its goals and a stylish one that lasts in the memory of attendees.

Do you need a corporate event planner? Let’s take a look.

If you are planning to organise an event, and you are not sure if hiring a corporate event planner is a good idea or not, ask yourself this series of questions to help you reflect on whether you really need one.

1. Do you have the time and human resources to devote to organising the event?

An event requires a lot of time (weeks, or even months) to design, plan and deliver, and companies usually cannot allocate personnel, who already have their own work, to these tasks. If you don’t have time to handle all the details of organising an event, resorting to external help is usually the best option.

2. Are you sure you can offer the creative approach necessary for success?

Making a corporate event successful and impeccably executed for a first-class experience is usually a key priority for a company, because its image and goals are contingent upon it. If you do not have the inspiration, creativity and experience for its design, you likely won’t be able to deliver. In fact, this is the most fun part for a corporate event planner, so they will put all their passion into it.

3. Are you sure you can define the goals of the event without help?

An impeccable and professionally executed event starts from a clear and measurable goal. A corporate event planner is well-versed in discussing the KPI and ROI with the host to help define and deliver success.

4. . Do you have sufficient knowledge about event venues?

The venue where the event will be held can account for nearly half its success, and you simply cannot resort to a Google search to assess your options. Online you’ll only find the same hotels, conference rooms and entertainment options as other companies, so there’s no chance of designing a unique event.

There are many places that most people do not know are available for events, as these are only accessible to corporate event planners whose select list of suppliers and skills equip them with the ability to provide unique experiences.

5. Do you have a portfolio of suitable suppliers for the best services?

An event can be planned without having a large portfolio of high-end contacts in the hospitality sector, but your negotiating capacity will be very limited. A corporate event planner has a daily relationship with suppliers of all kinds that offer perks and discounts for groups, as well as first-hand feedback on the quality of the services they offer and a greater ability to work out every detail.

Choosing a corporate event planner: 5 skills to look for

Once you have concluded that you may need to hire a corporate event planner to support you in the planning and execution of an event, you may wonder how to choose the most appropriate one. What makes a corporate event planner a good one? Although there is no magic formula or specific guidelines for choosing them, there are 5 key skills to consider when choosing a planner for an event.


Experienced corporate event planners are professionals with many events behind them, extensive knowledge of their work and a large portfolio of clients and suppliers. However, novice professionals also tend to have interesting skills, such as greater knowledge of new trends.

Problem-solving capacity

Improvisation does not usually work well in organising events. That is why a good event planner always has to have a plan B or C prepared for unforeseen events or setbacks. They can implement actions with a cool head and quick response, without giving in to pressure or stress.

Organizational skills

Negotiating a special rate for a business class flight or a special dinner space, being accountable to the client, proposing speakers and exploring catering options all at once is a natural skill that any corporate event planner must have.


A good corporate event planner should have the ability to propose many ideas and then bring them to life. From a unique theme for a party to creating a minimalist and elegant catering on a tight budget, creative skills are crucial in event planning.

Attention to detail

Small details are what make the difference in an event. That is why a corporate event planner must be have an acute eye for what others miss, handling everything from the decoration on napkins to the Internet connection.

Good communicator (in different languages)

Corporate event planners must interact every day with a wide variety of people: hosts, brand sponsors, suppliers, collaborators, attendees, etc. This means that verbal and written communication skills are crucial for a professional in this field, transmitting information with clarity, respect and confidence.